Print Advertisement Analysis

Maroon 5’s advertisement has a single image in the middle of the page. This image has lyrics on pieces of paper from Maroon 5’s songs. This not only promotes their music and albums but it means that their songs can easily be identified and recognised b single lyrics. This is especially because they are written in bold thus makes them stand out on the page more. As well as this, their latest song is in the foreground of the image and their band name, Maroon 5, is in the background and is more blurry. This is successful because they are somewhat promoting their new music as opposed to who they are. This therefore shows that they are popular and successful because people already know who they are. In addition to this, the majority of the advertisement is  in black and white and not only is this effective because it means that they are able to advertise it and show it off wherever because black and white are versatile and bold colours, but it also makes it easier to read hence despite being quite a simplistic advertisement, it is effective. Also on the advertisement they have put ratings from magazines therefore when people see it, they are able to see and they know that it is a good album and has been recommended by music magazines. This links into the fact that their band name is at the top and is in bold because this directly tells the viewer/audience whose advertisement it is. The advertisement also gives 3 different types of things you can buy so that you can listen to the album therefore suiting a wider variety of

audiences because they can listen to the album however they like.

Shontelle’s advertisement for her album Shontelligence shows an image of her looking straight at the camera. This image takes up the entire page hence showing that Shontelle is the main focus. The image somewhat portrays Shontelle as this model and this signifies that she is purposefully made to look beautiful and special thus as an audience, we are attracted to her. The fact that it is a black and white image works well with the orange font colour because not only does it suit it because it makes it stand out on the page but it shows what is important and what is not so important on the advertisement; her name is the most important and so is the ‘click to buy now’ thus we are more inclined to buy the album and we instantly know who the album is by. It also makes her look rather feminine thus perhaps attracting both male and females. The fact that we can see her shoulder also somewhat sexualises Shontelle which again relates to her femininity as an artist.

All the text on the cover has also been written in white so it is clear and somewhat bold on the cover because it contrasts the dark image. Like the previous advertisement, it also states the featuring hit singles. This I feel is important and successful because it gives the audience more knowledge as to what will be on the album. It also makes people more inclined to buy the album because there are popular songs on the album and so by having these songs on the advertisement, it allows the audience to connect with the album more.

Rihanna’s advertisement shows her both as rather masculine and feminine; you have this androgynous image. This is because the makeup makes her look quite dangerous and quirky. The short hair and the quite strong and powerful look, facial expression and position on the page makes us as an audience understand the fact that she is different to other female artist; it connotes how she takes risks as an artist and is a unique individual because she is wearing metal jewellery and she has been made up to look quite dark and mysterious. Like the music featured, the advertisement is darker and a lot of feelings and emotions are evoked such as anger and hate. Rihanna is also shown to be fierce. This links into the rest of the advertisement because everything has been written in quite strong, heavy and bold fonts which relates well to the image and Rihanna’s character. The fact that we can only see half of Rihanna’s face also signifies the fact that she is known worldwide and she is easily recognisable. Like the previous covers, the advertisement features the hit singles that her target audience have loved and enjoyed hence by having them on her advertisement, it makes them more inclined to buy the full album because they have already enjoyed some of the songs; they are more tempted and intrigued. The black, white and red colours work well too because they connote her risky and fierce character.