Friday, 8 July 2016

Music Video Forms: Conceptual


Sia – Chandelier (Conceptual)

 

This music video is a very physical and visual piece. The artist doesn’t feature at all throughout the video and the video only features a young girl wearing a nude leotard and a wig dancing around an apartment. She is not singing but is almost acting out the lyrics through dance. The video somewhat juxtaposes the lyrics and the song because it’s all about a chandelier which we can imagine to be quite a royal and expensive aspect to a home. Therefore the fact that it is set in a plain and dirty looking apartment shows that the artist wanted to emphasise the message within her song; this could be that whether you’re from a rich or poor background, we can all achieve success. It is also quite a creative and different music video because it is all choreographed and there is no editing whatsoever; it is all filmed within one shot / take. This is why this music video is conceptual.


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